WeWork | Videos
Below is a compilation of WeWork videos spotlighting our products, offers, and initiatives. As copy lead, I was responsible for concept to delivery—from penning the scripts, to storyboarding with the senior designer, to collaborating with video producers and creative director to transform words in a doc—to action on screen.
Product Overview:
WeWork Office Suites
Audience: Real Estate decision makers for medium to large companies who are looking for a flexible—yet elevated—private office experience
Distribution: wework.com, sales, social
Goal: Highlight WeWork’s Office Suites offerings—premium, fully-furnished office spaces built with executive performance standards, including private amenities
WeWork Workplace:
Make the most out of in-office days
Audience: Employees (consumers using the product, relevant for admins who want to drive employees back to the office)
Distribution: wework.com, sales, social
Goal: Showcase how the Workplace app helps employees establish social connection during the hybrid era—ultimately strengthening employee engagement
WeWork Workplace:
Be smarter with your real estate
Audience: Admins (business decision makers who would be buying the product)
Distribution: wework.com, sales, social
Goal: Drive Workplace product awareness among real estate decision makers, emphasizing we have a tool that can help them determine their real estate portfolio strategy in the hybrid era of working
Member Gratitude Week
Member Gratitude Week was a global initiative in November 2023. We showed appreciation to our members across the USC (United States Canada) and International markets through a jam-packed week of exclusive events, activations, and perks. I created two social videos (kickoff + recap) to spread awareness and drive engagement.
Results: 250k impressions across social media (+10% weekly average)
YouTube Campaign
I conceptualized and created copy for two :15 YouTube ads—boosting brand consideration by 31% (494k users searching for WeWork post-exposure, generating 734 conversions/form fills)
Disclaimer: I do not own any rights to the images, video, artwork and photography. I did not create the visuals. All rights belong to the owner. No copyright infringement intended.