WeWork | 2023 Brand Evolution Launch
In June 2023, WeWork launched a pivotal brand evolution to cement its category-leading position as the flexible partner of choice in today’s world of work. As lead copywriter, I was responsible for crafting a variety of high-profile assets, including our official launch video and social posts.
External Launch Video
I partnered with our senior designer, video producer, and creative director to create this external launch video featured across press, media, and socials.
Internal Teaser Trailer
Prior to the official external launch, we created buzz for our internal employees with this fun teaser trailer.
Social Posts
Disclaimer: I do not own any rights to the images, video, artwork and photography. I did not create the visuals. All rights belong to the owner. No copyright infringement intended.