Linzess® (linaclotide) | Radio Commercials
Served as Creative Lead for Linzess’ four :60 radio commercials—two rhyming styles and two testimonial styles.
Brainstormed fresh concepts, collaborated with Creative Director and Ironwood Pharmaceuticals team to finalize scripts and casted voice-over talent. All copy was approved by medical, legal and regulatory (MLR) process prior to airing.
“Deb Rhyme”
Female 1: Deb’s constipation with belly pain, discomfort and bloating kept giving her grief. She talked to her doctor to get some relief. Turns out Deb had Irritable Bowel Syndrome with Constipation, or IBS-C, which was a start. Saying “Yes” to Linzess helped her do her part.
Male VO: Linzess, or *Linaclotide*, is a prescription medicine that treats IBS-C in adults. Linzess works differently than laxatives. It lets you have more frequent and complete bowel movements, and helps relieve overall abdominal symptoms—belly pain, discomfort and bloating. These symptoms were studied in combination, not individually.
Male VO: Do not give Linzess to children less than six. And it should not be given to children six to less than eighteen. It may harm them. Do not take Linzess if you have a bowel blockage. Get immediate help if you develop unusual or severe stomach pain. Especially with bloody or black stools. The most common side effect is diarrhea, sometimes severe. If it’s severe, stop taking Linzess and call your doctor right away. Other side effects include gas, stomach area pain and swelling.
Male VO: There could be more to your story with IBS-C. Talk to a doctor today. Say “Yes!” to Linzess! Learn more at Linzess dot com or call 1-800-L-I-N-Z-E-S-S. Sponsored by AbbVie and IronwoodPharmaceuticals.
“Rob Rhyme”
Female 1: Rob tried to manage his constipation with belly pain, discomfort and bloating day after day. After realizing it was Irritable Bowel Syndrome with Constipation—or IBS-C—he found another way. And finally said “Yes!” to adding Linzess.
Male VO: Linzess, or *Linaclotide*, is a prescription medicine that treats IBS-C in adults. Linzess works differently than laxatives. It lets you have more frequent and complete bowel movements, and helps relieve overall abdominal symptoms—belly pain, discomfort and bloating. These symptoms were studied in combination, not individually.
Male VO: Do not give Linzess to children less than six. And it should not be given to children six to less than eighteen. It may harm them. Do not take Linzess if you have a bowel blockage. Get immediate help if you develop unusual or severe stomach pain. Especially with bloody or black stools. The most common side effect is diarrhea, sometimes severe. If it’s severe, stop taking Linzess and call your doctor right away. Other side effects include gas, stomach area pain and swelling.
Male VO: There could be more to your story with IBS-C. Talk to a doctor today. Say “Yes!” to Linzess! Learn more at Linzess dot com or call 1-800-L-I-N-Z-E-S-S. Sponsored by AbbVie and Ironwood Pharmaceuticals.
“Male Perspective”
Male 1: It’s been tough talking to my doctor about constipation with belly pain, discomfort and bloating. I finally laid all my symptoms out there and how they keep coming back. She said I may have Irritable Bowel Syndrome with Constipation—or IBS-C. We agreed it’s time to try something different.
Male VO: Linzess, or *Linaclotide*, is a prescription medicine that treats IBS-C in adults. Linzess works differently than laxatives. It lets you have more frequent and complete bowel movements, and helps relieve overall abdominal symptoms—belly pain, discomfort and bloating. These symptoms were studied in combination, not individually.
Male VO: Do not give Linzess to children less than six. And it should not be given to children six to less than eighteen. It may harm them. Do not take Linzess if you have a bowel blockage. Get immediate help if you develop unusual or severe stomach pain. Especially with bloody or black stools. The most common side effect is diarrhea, sometimes severe. If it’s severe, stop taking Linzess and call your doctor right away. Other side effects include gas, stomach area pain and swelling.
Male VO: There could be more to your story with IBS-C. Visit a doctor in person or online. Say “Yes!” to Linzess! Learn more at Linzess dot com, or call 1-800-L-I-N-Z-E-S-S. Sponsored by AbbVie and IronwoodPharmaceuticals.
“Female Perspective”
Female 1: Here’s the deal. I’ve had constipation with belly pain, discomfort and bloating for years. I’ve tried a lot of laxatives and fiber supplements. But my symptoms keep coming back!
Male VO: You could have a chronic condition called Irritable Bowel Syndrome with Constipation, or IBS-C. Linzess, or *Linaclotide*, is a prescription medicine that treats IBS-C in adults. Linzess works differently than laxatives. It lets you have more frequent and complete bowel movements, and helps relieve overall abdominal symptoms—belly pain, discomfort and bloating. These symptoms were studied in combination, not individually.
Male VO: Do not give Linzess to children less than six. And it should not be given to children six to less than eighteen. It may harm them. Do not take Linzess if you have a bowel blockage. Get immediate help if you develop unusual or severe stomach pain. Especially with bloody or black stools. The most common side effect is diarrhea, sometimes severe. If it’s severe, stop taking Linzess and call your doctor right away. Other side effects include gas, stomach area pain and swelling.
Male VO: There could be more to your story with IBS-C. Talk to a doctor today. Say “Yes!” to Linzess! Learn more at Linzess dot com or call 1-800-L-I-N-Z-E-S-S. Sponsored by AbbVie and IronwoodPharmaceuticals.
Disclaimer: I do not own any rights to the audio, images, artwork, and photography. I did not create the visuals or produce the audio. All rights belong to the owner. No copyright infringement intended. The visuals and audio above are to solely showcase my copywriting.