In July 2022, Grubhub launched the most high-visibility and cross-functional campaign of the year—a partnership with Amazon Prime, the largest ecommerce subscription program in the world.

Through the partnership, 157 million+ Amazon Prime members are eligible for a year of free Grubhub+ (unlimited $0 delivery fees, discounts and more). This strategic partnership aims to boost incremental orders, acquire new diners and drive profitable growth for Grubhub, while increasing the value of a Prime membership.

As for my role, I owned the diner-facing emails for both the acquisition and welcome series, in addition to the in-app announcement carousels welcoming new subscribers.